Fashion collection "viik : viik"
Pauline Ööpik
Estonian Academy of Arts
Fashion collection “viik : viik” explores the idea of a draw as a mature form of balance rather than weakness or defeat. The project questions our tendency to equate effort, pain, and exhaustion with achievement, asking when the need to win can finally be released. The seven-look collection was developed through experimental cutting practices based on the writing speeds of the words viik, draw, and tie. These measurements were transformed into graphs and coordinate systems, generating shapes that became the starting point for draping. In terms of materials, Tencel represents the sporty aspect of a draw, denim reflects its presence in everyday life, while organza captures the delicate and fragile essence of a draw.