LCCA GAMING LAB SUb-brand
Sami Cain
London College of Contemporary Arts LCCA
LCCA were currently in the process of re-launching our Gaming courses and was looking to position them as part of the Gaming Lab at LCCA. The goal was to create a sub-brand for their Gaming Lab that positioned it as the place to study gaming-related courses while keeping the current branding of LCCA in mind for the creation process. Sketching, creating, and altering different logos based on the briefs’ goals and the clients’ feedback. Develop a typeface based on the finalized logo that can be used for large typography and titles. Creating new versions of the university’s pop-up banners, newsletters, fact sheets, and prospectus to fit within the new Gaming Lab branding. Developed two new illustrations in the same style that the university currently uses.