Coffee carries centuries of cultural exchange, regional traditions, and stories shaped by the people and places where it is grown. Rhizome proposes a generative identity system that translates these narratives into evolving visual compositions. Inspired by the concept of rhizomatic growth, the system reflects the multiplicity and interconnected nature of coffee cultures through parametric forms, colour, and imagery. The outcome is a flexible visual identity that adapts to different coffee origins, flavour profiles, and cultural contexts, allowing each product to communicate its own story while remaining part of a cohesive brand system.
