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Graphic Design 13 portfolio items · 6 films

Turntable.lab

Kyung won Baek

ArtCenter College of Design

Turntable Lab is a brand focused on vinyl, music, and analog culture. It offers records, turntables, and audio gear, connecting the physical experience of music with a modern lifestyle. This project explores the movement and rhythm of a turntable as the core of the visual identity. Inspired by the spinning motion of vinyl records and the rhythm of music, the visual system creates a sense of continuous movement and energy. By translating the spirit of analog culture into a modern visual language, the identity creates a fresh expression of vinyl and music culture.

Portfolio7 images · 6 films
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