Turntable Lab is a brand focused on vinyl, music, and analog culture. It offers records, turntables, and audio gear, connecting the physical experience of music with a modern lifestyle. This project explores the movement and rhythm of a turntable as the core of the visual identity. Inspired by the spinning motion of vinyl records and the rhythm of music, the visual system creates a sense of continuous movement and energy. By translating the spirit of analog culture into a modern visual language, the identity creates a fresh expression of vinyl and music culture.