Visual Identity Design for the Belgrade 2036 Summer Olympic Games
Jovana Macanović
Faculty of Contemporary Arts
This project presents the design of the visual identity for the Belgrade 2036 Summer Olympic Games. The concept combines a modern and dynamic design approach with strong symbolic elements inspired by the city of Belgrade, its rivers, and the Olympic spirit. The visual system is developed through a complete range of applications, including the logo, typography, colors, pictograms, mascot, promotional materials, signage, tickets, accreditation badges, and medals. Every element is designed to create a consistent and recognizable identity that represents unity, movement, diversity, and the values of the Olympic Games.